Another benefit for businesses that which the NBA 2K League has, is that it is easy to understand. "While Esports may be challenging for the average person, we're an extremely welcoming game in which you don't need to play in order to enjoy our games, if you know basketball, you'll be able to understand it," Donohue highlights.

Advertising within the game itself is as well-established. Donohue explains that it's normal to view a basketball game with courtside advertisements. This allows participants to "be a part" of the virtual experience.

With a passionate fan-base the NBA 2K League has established itself as a viable product. However, Donohue claims "we believe we're only scratching the surface." Donohue cites the 1.9 billion people who follow the NBA on social media, as a vast pool of potential.

Then there's the matter of the possibility that NBA 2K can operate as an avenue to get new basketball fans and beyond, something Washington Wizards owner and media mogul Ted Leonsis has theorized. Donohue is a good example of this, and it's far from home. My son was playing 2K and suddenly, he walked up to me. He began to quote the Warriors roster of Steph Curry, and I thought, "How is it possible that he stays up until 10 o'clock in the morning to watch these games? He's seven years old!" He's learning everything about 2K and who's good based on their 2K ratings.

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