UI/UX design refers to the process of creating user interfaces (UI) and enhancing user experiences (UX) for digital products like websites and applications. UI focuses on visual elements and interaction design, while UX emphasizes overall user satisfaction through usability and accessibility. Effective UI/UX design is crucial as it directly impacts user engagement and satisfaction. A well-designed interface enhances user interactions, making products more enjoyable and intuitive. This, in turn, boosts user retention, increases conversion rates, and fosters positive brand perception. Ultimately, prioritizing UI/UX design ensures a seamless and user-friendly experience, contributing to the success and competitiveness of digital products in the market.

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